It was a busy few days for our Fashion student in London when they recently attended the PURE exhibition, a key date in the calendar for anyone working in the fashion industry.  Our full time Fashion Buying and Merchandising students spent the few days at the exhibition viewing all Ladies and Menswear collections and getting inspiration for trends coming down the line.  PURE, which is attended by UK, Irish and some European buyers, is a great event for our students to attend, giving them a real insight to the "Life of a Fashion Buyer'.  In addition to the numerous brands showcasing their new collections, catwalk shows also took place across the 3 days.  The exhibition was buzzing with tons of energy from both brands and attendees soaking up the atmosphere.  Collections were awash with colour, rich texture and print.  Editor in chief of Cosmopolitan UK Farrah Storr gave a talk on the Sunday to both exhibitors and visitors on how to "be different" in the fashion industry and stand out, bringing the exhibition to a close for another season.